Preventing Affiliate Fraud and Chargebacks

Fraud and chargebacks quietly erode affiliate earnings and advertiser trust. Keeping campaigns clean protects everyone — and keeps you in good standing for the best offers.

For affiliates: send real traffic

• Never use bots, incentivized or misleading traffic — it gets reversed and can remove you from offers.
• Set honest expectations in creatives so users don't refund.
• Keep records of your campaigns so you can defend a questioned conversion.

For advertisers: review before you pay

Conversions arrive as pending for review. Approve genuine ones; watch for patterns that signal fraud (spikes from one source, abnormal refund clusters). Refunds and chargebacks can reverse the matching conversion by transaction id, so accurate postbacks matter.

Why clean traffic wins

Low refund and chargeback rates keep approval rates high, which keeps EPC honest and earnings stable. Clean affiliates get approved for premium offers; clean advertisers attract better affiliates. Compliance is a growth strategy, not a tax.