Reference
Fundamentals5 min readAI Companion Affiliate Glossary
By AI Girlfriend Affiliate Editorial · April 15, 2026
Plain-English definitions of the affiliate terms you'll meet promoting AI girlfriend and companion offers — EPC, CPA, RevShare, postback, cookie window and more.
New to affiliate marketing, or just to this niche? Here are the core terms you'll encounter across the AI Girlfriend Affiliate network, in plain English.
Payout and earnings
- EPC — Effective earnings per click: average revenue per click, blending payout and conversion rate.
- CPA — Cost Per Action: a fixed payout when a referred user completes a defined action.
- PPS — Pay Per Sale: a payout tied specifically to a completed purchase.
- RevShare — A percentage of a referred user's revenue, paid for as long as they keep paying.
- Hybrid — An upfront CPA plus ongoing RevShare.
Tracking and attribution
- Tracking link — Your unique URL that tags visitors with your affiliate code.
- Cookie window — How long after a click a conversion still credits you.
- Postback — A server-to-server call the advertiser fires on a conversion, crediting it to you.
- click_id / transaction_id — Identifiers used to attribute and de-duplicate conversions.
- SubID — A parameter you add to a link to attribute performance to a specific source or campaign.
Quality and performance
- Conversion rate — Share of clicks that become the tracked action.
- Approval rate — Share of conversions the advertiser accepts and pays for.
- Refund rate — Share of conversions later refunded or charged back, which can reverse a commission.
- Maturity rating — Whether an offer is SFW, 18+ or mixed, which governs where you can promote it.
Want these in context? See how the metrics fit together in our guide to EPC and conversion metrics, and how the models compare on the payout models page.